rhc advantage

More effective marketing for mature audiences

rhc advantage is a division of rhc that specialises in adult, older and mature (50-plus) consumers. We help our clients to plan and create more effective marketing strategies and communications for this large and growing group. Our services include consultancy, copywriting, creative, design, brand, communications and marketing planning, research and conference speaking.

Why we’re here

There are now more people aged over 50 than ever before. The over-50s account for 35% of the population, 47% of  household  expenditure and 80% of personal wealth.  The over-65s are the fastest-growing age group and will increase in size by 50% over the next 20 years.

This group of active consumers is too large to be ignored, too complex to be stereotyped and too diverse to be second-guessed. Yet that’s exactly what many businesses do.

That’s where we come in.

Who we are

rhc advantage is headed up by Mark Beasley, an experienced marketing consultant who is also Chairman of the Mature Marketing Association. The full range of services provided by rhc is deployed where appropriate for the benefit of rhc advantage clients. And we don’t just talk the talk – we also walk the walk, as experienced and successful  professionals.

What we do

We work with our clients to plan and create more appropriate, effective and relevant marketing and communications for older consumers. Our services cover the following areas: consultancy, creative and copywriting. We can help you at any point from strategic consultancy to tactical execution. We also speak at conferences and in-house seminars. Our clients have included corporates, SMEs and start-ups. Names include: Cancer Research UK, Clare Park Retirement Community, Co-op Retail, Cosmos, Fujitsu, Homeserve, LifeCare Residences, PepsiCo, Royal Horticultural Society, Sennheiser and Wendy Wu Tours.

For a no-commitment discussion about mature marketing and your business, contact Mark Beasley.