news item
03.08.2009
hotel christmas event marketing tools
After successful tender, InterContinental Hotels Group, who operate the Holiday Inn and Crowne Plaza hotel brands, awarded rhc visual strategy the project to market Christmas season events across 64 UK hotels.
This included the design, copy, artwork, print and delivery of 85,000 Christmas event brochures across both brands.
Brochure proof amendments and approvals were all coordinated online via rhc’s netsetgo system. This allowed different levels of secure access for rhc, hotel General Managers and IHG Head Office. Target timelines and comment history were also visible.
Event websites with SEO
rhc also designed and built bespoke and fully content managed Christmas event websites – including hotel finder, hotel specific pages with PDF brochure downloads. Securely hosted by rhc, these websites are search engine optimised and supported by a Pay-Per-Click Search Engine Marketing campaign.
www.holidayinn-christmas-party.co.uk
www.crowneplaza-christmas-party.co.uk
IHG Marketing Manager for UK&I said: “Many thanks – The brochures and websites are superb. As discussed, this has been a 100% improvement on our experience last year and we have been delighted with feedback from all our hotels. We are confident that, despite the economic situation, IHG will make great efficiencies and maximise profit for the Christmas and New Year season.”
back