news item
21.01.2009
design for growth
Design, statistically speaking, is a serious business.
It’s not just about icing the cake. It’s the visual strategy that’s a crucial ingredient to commercial success and brings tangible returns on investment.
Fortunately, we now have the official Design Council facts and figures to back up the argument:
- Every £100 a business spends on design increases turnover by £225
- Shares in design-led businesses out perform key stock market indices by 200%
- On average, businesses increase their market share by 6.3% through design alone
- 46% of design-aware businesses saw their turnover increase by more than the amount they spent on their design work
- 84% of the UK’s fastest-growing businesses believe that design has become more important in maintaining their competitive edge in the last decade
- Design-savvy businesses don’t need to compete on price as much as those who don’t use design
For more information visit www.designcouncil.org
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