news item
17.12.2008
creative agency partnership with Protyre
Owned by the Graphite Capital (Venture Capital), Royal Bank of Scotland and the management, Micheldever and Protyre operate in the Car, Van, Motorbike, Agricultural and Truck markets – supplying 1 in 5 of all the tyres on Britain’s roads. Currently operating 37 retail sites and 12 wholesale sites around the UK supplying over 4,500 retailers nationwide.
Micheldever Tyre Services also operate the world’s busiest tyre site in Micheldever, Hampshire, trading with most of the leading brand names including – Michelin, Bridgestone, Dunlop/Goodyear, Falken, Enduro, Continental, General, Pirelli, amongst others.
To date growth for the Protyre retail network is through acquisition. Becoming the UK’s number 4 brand in retail volume in only 1 year behind, Kwik Fit, ATS and National Tyres.
rhc have been appointed to market both the Micheldever wholesale brand and the Protyre retail brand via on and off-line advertising, PoS and direct mail.
back