news item
01.06.2009
positive results
Continued growth for Protyre (the UK’s leading tyre retail specialists) since rhc’s appointment in August 2008.
Following the development of the Protyre ‘best service, best price guaranteed’ offering, rhc have produced creative marketing campaigns – involving some of the largest tyre manufacturers in the world including: Michelin, Goodyear, Falken, Kumho and General Tire – through a range of specially targeted DM, Press Advertising, PoS and Consumer Promotions.
Protyre’s Chief Executive Paul Fox said:
“We were flattered recently to be told by a leading competitor that we were recognised as the best tyre retailer in the UK. Turnover ended £259 million, up almost 16% on the 2007’08 financial year. With 36 retail locations and another 14 targeted this year.
But we still have work to do to develop our brand strategy and optimise our pricing. We have made great progress in the past year on our ‘best service, best price guaranteed’ marketing platform, and a further push now will be harnessing our extensive customer database and e-marketing”.
Best Price Guarantee integrated promotion via:
DM, Press Advertising, Instore Posters and Flyers
Targeted Instant Win promotion through DM and Instore Posters
Instore posters
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