news item
08.06.2011
rhc rebrand Arancina in Nottinghill and Bayswater
Arancina brings the authentic taste of Sicily to the heart of London.
The Mortari brothers who own and run the Nottinghill and Bayswater café/restaurants are passionate about their origins. Everything from the singing chefs and cool decor, to the delicious fresh ingredients, is a reflection of their Italian roots. The mood might be relaxed but the food is serious!
Following a brand audit and customer research rhc have repositioned the brand.
At the core of this brand refresh is the iconic Fiat 500 motorcar, used in profile to create the new roundel logo. The burnt sienna and yellow brand colours, a reflection of the Sicilian sunshine, citrus fruits and native flowers.This theme now runs throughout the new brand identity including signage and promotional material.
Arancini or arancine are fried (or, less commonly, baked) rice balls coated with breadcrumbs, said to have originated in Sicily in the 10th century.
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