news item
24.06.2010
rhc bring maths alive for Texas Instruments
rhc have launched a direct and digital marketing campaign for Texas Instruments Education Technology division.
The campaign launches the new TI-Nspire product to maths and science teachers in secondary schools across the UK.
TI-Nspire is a flexible ICT platform with the potential to transform the way students explore and learn maths. It does this via fully compatible handheld and software versions, to suit different teaching and learning needs.
Sounds complicated? ‘Once you’ve seen TI-Nspire in the classroom, you soon realise that it is an absolutely fantastic product which really does inspire students and teachers’, explains Richard Collyer of rhc. ‘The problem is that it is extremely difficult to explain in a few words.’
For this reason, rhc carried out research with teachers before devising a communications strategy, leading to the core creative concept that ‘TI-Nspire brings maths to life’.
The campaign had three main elements, all created by rhc: a mailing, a website and a video. First, a mailer was sent to 20,000 maths and science teachers and department heads. This aimed to direct them to a website, www.nspiringlearning.org.uk, which prominently features an introductory video showing TI-Nspire in classroom action. The website also explains the features and benefits of the product in detail, features other videos showing different aspects of the product, and has a number of calls to action, including a trial offer of the product.
Concludes Collyer, ‘There’s no doubt that if you’re a maths or science teacher, you will be impressed by what you see. That’s why the video plays such a central role in making the benefits of a relatively complex product so immediate and obvious – TI-Nspire really does bring maths to life.’
Website and Video Trailers
Targeted Direct Mailer
back