rhc visual strategy

Protyre is the retail arm of the largest independent wholesaler, distributor and retailer of top brand tyres in the UK - Micheldever Tyre Services Limited. Selling over six million tyres a year, approximately 20 percent of the total UK market, worth over £250 million.

rhc have developed a broad range of eye catching advertising collateral, aimed at building their brand reputation via National, Regional and Specialist press publications. Whilst reinforcing the Protyre brand promise ‘The Best Service and Best Price, Guaranteed.’

rhc have created some very creative solutions - delivering specific seasonal campaigns and tactical promotions to compliment our core message.”

Phil Pickering
Marketing Manager, Protyre

rhc have assisted EMEA marketing at Alamo Rent A Car for over 10 years, through re-branding, advertising, incentives and the introduction of new sales channels. Serving thousands of destinations throughout the world, Alamo is a market leader in the leisure segment of the car rental industry.

“rhc’s commitment to brand continuity, production deadlines and focus on selling the product, make them an integral and valued part of our team.”

Sally Hinds
Director, EMEA Leisure Marketing.

As the UK’s leading conveyancer, Live’s objective was to become the market leading HIP provider by raising brand profile in the estate agency market. Through carefully targeted advertising campaigns, Live achieved nearly twice the signings of their nearest competitor.

“Your creative advertising solutions have continued to improve Live’s presence within the market. We are now regarded as the number one.”

Tim Price
Sales & Marketing Director, Live

Kwik-Fit have 650 Fast-Fit tyre and exhaust centres throughout the UK and are brand leaders across Europe. Having identified an additional revenue stream, rhc were commissioned to promote Servicing, Repairs and MOTs at 250 dedicated centres offering a competitive alternative to the dealer network. This was specifically aimed at Fleet operators via the trade press.

rhc produced marketing collateral for Kwik-Fit Fleet, which included: press advertising, direct mail, posters, loyalty programmes, incentive gifts, packaging, calendars, corporate brochures (in conjunction with major manufacturers) and “Duty of care” safety information.

“As Europe’s number 1 ‘Fast-Fit’ brand leader we needed a strong campaign to communicate the added benefits we could now offer our trade customers. I was delighted with rhc’s hard hitting typographical approach – simple and effective with a strong standout and call to action.”

Mike Wise
Fleet Sales Director, Kwik-Fit Fleet.

Millennium & Copthorne Hotels plc is a dynamic, global hotel company which owns, asset manages and/or operates over 120 hotels in 19 countries around the world. The brand represents a wide variety of hotel styles with high standards of service & facilities in every property, serving international business and leisure travellers.

This regional advertising campaign, aimed at marine and waterway users throughout the UK, was designed to bring business ashore. Offering sportsman and leisure travellers alike comfortable, stylish, award winning concept restaurants and watering holes along the way, making the featured hotels the ideal break from the water.

“Sympathetic to the regional character of Copthorne hotels geographical location this campaign helped to generate valuable incremental business.”

Laura Cranfield
Marketing & Communications Manager, Copthorne Hotels UK & Ireland

Part of the $9Bn First American Group, First Title companies serve the property sector in the UK and Europe with title insurance and other property related services. The group’s strengths were not fully exploited in the different market channels and rhc were asked to conduct a strategic brand review followed by launch marketing campaigns in selected media.

“Lawyers, surveyors, lenders and investors are very different people. From a standing start, rhc have understood our range of property services and shown how to emphasise the benefits in ways these different clients want to hear.”

David Thorpe
Chief Executive Officer, First Title Group.