With over 90 centres in the UK and Ireland, supported by 400 mobile service workshops, Pirtek’s brand promise is hydraulic hose replacement – ETA 1hr. Following a brand audit, rhc rationalised all marketing collateral and produced new brand architecture and marketing campaigns for both the UK and European markets.
“The challenge faced was to create a marketing function centrally that could be easily and quickly translated at a local level. rhc created a highly professional yet simple brand structure which allowed every franchise to produce a tailored marketing approach for their business.”
Chief Executive Officer, Pirtek UK
A market leader in the components industry and now under new ownership, Unico’s brief was to produce a more contemporary look for their brand identity and marketing material.
Following a perceptions audit, rhc designed and introduced the new brand architecture including logotype, colour palette and stationery. A range of collateral including a comprehensive 340-page colour catalogue was subsequently rolled out over an 18-month period.
“I take this opportunity to thank you and your colleagues for all your hard work to date. Your flexibility and relaxed but professional manner is much appreciated by all concerned.”
Managing Director, Unico Components Ltd
Clare Park - Private Retirement Residences
Clare Park is a retirement community set in open countryside on the Surrey / Hampshire border. It offers an independent lifestyle, beautiful surroundings and a friendly, supportive environment for it’s residents.
Following a brand audit, rhc rationalised all marketing collateral, including a new promotional brochure, web site and advertising.
“Thank you for all your hard work and effort in developing what is a most excellent improvement for the Clare Park brand.”
General Manager, Clare Park
Starwood Hotels and Resorts
The Starwood Hotel Group is the world’s largest hotel and leisure company. Following appointment to the creative agency roster in 2008, rhc visual strategy have been commissioned to undertake brand identity, marketing collateral and signage for the group.
Recent work has been completed for the Citrus Restaurant, Sheraton Park Lane Hotel, London. An Italian restaurant offering the real taste of Italy, with a twist.
“With their clear understanding of the brief and sympathetic approach to the new décor, rhc hit the ground running, creating a refreshingly simple identity, with a real twist to complement the new restaurant ambiance.”
Starwood Hotels Marketing Executive
Center Parcs Europe
As a result of the merger between Center Parcs and Gran Dorado, a new world of Center Parcs has been created along with a new master brand and three new sub-brands. This Center Parcs Brand Manual is a guide for the usage of the master brand and sub-brands, which is designed to enhance the professionalism of the Center Parcs organisation and all its communications.
“Your skills of interpretation and creative vision have articulated our thoughts with remarkable clarity, remaining loyal to our original concept and encapsulating the true essence of the Center Parcs brand. A fabulous piece of brand communication you should be proud of.”
Marketing Manager, Center Parcs Europe
L&Q London Housing Association wanted help marketing “Discovery on the Thames” - a prestigious part buy, part rent development of one, two and three bedroom contemporary apartments alongside the historic Old Royal Navel College on the Thames at Greenwich.
Following over a thousand enquiries, generated through media advertising and Agent promotion, rhc were briefed to design, write and produce ‘something special’ to appeal to young first time buyers looking to enjoy affordable, yet modern urban living on the Thames.
However with 17 different types of accommodation on four floors in two different buildings, it was essential to include comprehensive floor plans within the sales brochure. As there wasn’t the budget to produce a brochures for each building on the development, the solution was a 6pp gate fold outer cover designed to hold 4 pages of generic text stitched into the first fold. With the option to stitch 8 or 12 pages of specific text with colour coded floor plans (unique to one of the developments) into the second fold.
“rhc created a relevant and fresh brand identity then followed the theme successfully through onto the brochure. The bigger challenge was showing all the different floor plan options! We certainly didn’t want loose inserts of floor plans falling out of a brochure pocket, so we’re really pleased with the stitched in solution. Tidy and cost effective”.
A unique consumer champion best understood as the UK’s only Probate broker, Final Duties has commanded a strong position in the niche sector.
As opportunities have continued to develop, the company needed a flexible marketing response and a quick route to market.
After creating an appropriate new brand and website, rhc rolled out a range of printed and online sales support material suitable for both trade and B2C markets, including stationery, brochure, high volume direct mail packs and exhibition panels.
Combined with considered PR in the national consumer press and an actively managed online Pay Per Click campaign, rhc have focused online enquiries into the call centre.
“Thanks to your Pay Per Click campaign, the phone hasn’t stopped ringing and we have never been so busy. In fact, in the last 2 weeks, the new business we have written is equivalent to a quarter of last year’s turnover!”
The Live Organisation
Nine years of growth, record home conveyancing transactions and a major office move were catalysts for change at the Live Organisation. The new master brand appeals to both B2B partners and consumers on different levels, raising profile and confirming Live’s position at the forefront of innovation in moving.
“rhc’s comprehensive rebranding programme has had significant positive effects, from new business signings to staff motivation. A year ago, we didn’t have a brand. Now we’re recognised as one of the industry’s top three.”
Chairman of Live