rhc visual strategy

A market leader in the components industry and now under new ownership, Unico’s brief was to produce a more contemporary look for their brand identity and marketing material.

Following a perceptions audit, rhc designed and introduced the new brand architecture including logotype, colour palette and stationery. A range of collateral including a comprehensive 340-page colour catalogue was subsequently rolled out over an 18-month period.

“I take this opportunity to thank you and your colleagues for all your hard work to date. Your flexibility and relaxed but professional manner is much appreciated by all concerned.”

Mark Butterfield
Managing Director, Unico Components Ltd

The Starwood Hotel Group is the world’s largest hotel and leisure company. Following appointment to the creative agency roster in 2008, rhc visual strategy have been commissioned to undertake brand identity, marketing collateral and signage for the group.

Recent work has been completed for the Citrus Restaurant, Sheraton Park Lane Hotel, London. An Italian restaurant offering the real taste of Italy, with a twist.

“With their clear understanding of the brief and sympathetic approach to the new décor, rhc hit the ground running, creating a refreshingly simple identity, with a real twist to complement the new restaurant ambiance.”

Scott Griffin
Starwood Hotels Marketing Executive

To reaffirm Pirtek’s leading position as the rapid response hose replacement service, rhc designed a high-tech modular and re-useable exhibition stand for use at key events across the UK.

“With trade shows of all sizes in the UK and Europe we needed a flexible, easy to transport module stand to showcase the Pirtek products and services in a very competitive market place. The strong primary brand colours and simple graphics have created a striking and memorable mobile sales and marketing centre.”

Andrew Whitehead
Marketing Manager, Pirtek UK Ltd

As a result of the merger between Center Parcs and Gran Dorado, a new world of Center Parcs has been created along with a new master brand and three new sub-brands. This Center Parcs Brand Manual is a guide for the usage of the master brand and sub-brands, which is designed to enhance the professionalism of the Center Parcs organisation and all its communications.

“Your skills of interpretation and creative vision have articulated our thoughts with remarkable clarity, remaining loyal to our original concept and encapsulating the true essence of the Center Parcs brand. A fabulous piece of brand communication you should be proud of.”

Michiel Illy
Marketing Manager, Center Parcs Europe

A unique consumer champion best understood as the UK’s only Probate broker, Final Duties has commanded a strong position in the niche sector.

As opportunities have continued to develop, the company needed a flexible marketing response and a quick route to market.

After creating an appropriate new brand and webiste, rhc rolled out a range of printed and online sales support material suitable for both trade and B2C markets, including stationery, brochure, high volume direct mail packs, exhibition panels.

Combined with considered PR in the national consumer press and an actively managed online Pay Per Click campaign, rhc have focused online enquiries into the call centre.

“Thanks to your Pay Per Click campaign, the phone hasn’t stopped ringing and we have never been so busy. In fact, in the last 2 weeks, the new business we have written is equivalent to a quarter of last year’s turnover!”

Adam Walker
Managing Director

Nine years of growth, record home conveyancing transactions and a major office move were catalysts for change at the Live Organisation. The new master brand appeals to both B2B partners and consumers on different levels, raising profile and confirming Live’s position at the forefront of innovation in moving.

“rhc’s comprehensive rebranding programme has had significant positive effects, from new business signings to staff motivation. A year ago, we didn’t have a brand. Now we’re recognised as one of the industry’s top three.”

Chairman of Live