rhc visual strategy

As the new ‘in:control’ service could not be sold ‘off the page’, it was necessary to encourage a direct dialogue with the target audience. This was achieved via an invitation to a free consultation over lunch at a restaurant of their choice.

“So far so good! We have received 50 responses, 18 for Directors’ Lunches, all new companies and new high calibre contacts. Although it takes anything from 16-18 months for deals to come to fruition, it’s good going so far.”

Hannah Keane
Marketing Executive, Telindus UK

Promotional material for British Gas including all creative concepts and art direction of photography for inclusion in British Gas image library.

“rhc have always matched our expectations, delivering clear creative solutions, on time and on budget, whilst continuing to demonstrate their understanding of our business strategy and brand essence.”

Caroline Amzallag
Marketing, British Gas Trading Ltd

Following the development of the Protyre ‘best service, best price guaranteed’ offering, rhc have produced a range of creative marketing campaigns – involving some of the largest tyre manufacturers in the world including: Michelin, Bridgestone, Dunlop, Goodyear, Falken, Continental, Kumho and General Tire – through a range of specially targeted DM, Press Advertising, PoS and Consumer Promotions.

With very short lead times and tighter budgets, rhc have created some excellent creative work – galvanising Protyre’s own brand image and message while successfully promoting specific partner offers to both retail and trade customers.”

Phil Pickering
Marketing Manager, Protyre

These bright and witty direct mail pieces were designed to be posted along with rent demands to all Shepherds Bush Housing Associate tenants.

Promoting the virtues of outright ownership via a novel new ‘Staircase’ initiative. An idea developed to take advantage of the deflated property market.

“These were really effective. We had many residents comment on how different they were. They obviously had the desired effect as we have also seen an increase in enquiries regarding outright ownership.”

Natalie Duggan
Marketing Officer, Shepherds Bush Housing Group

Specialist Audi/WV performance tuner Kim Collins needed to re-brand and reposition his business, without loosing the brand equity achieved during the previous twelve years trading. With a marketing objective to increase business profitability through value not volume, a new more focused advertising campaign was required.

“I’m pleased the strategy is working. With a new brand identity and the roll out marketing material we are now attracting a greater number of customers who value our product and service and are happy to pay a premium for it. Our new look Ad campaign is very distinctive and projects a far more professional approach.”

Kim Collins
Technical Director

A short term tactical promotion to consumers and the trade, through the multiple and independent sectors, to feature key product lines in the new Hoover range. The aim was to maximise stand out at PoS and create consumer awareness and product interest.

“The creative approach was on brand and on message. Posters, stickers, tent cards and ads all worked well together. From the initial concept to production and print, with the minimum of fuss, in next to no time. Job well done!”

Mark Barratt
Director - Group Marketing Communications & Information Services, Hoover Candy Group

The brief was clear and explicit… create a themed promotion to encourage Middle Eastern clients staying at the Park Tower hotel in Knightsbridge into an Arabic styled Bedouin tent during the holy month of Ramadan. Creating a distinct Arabic themed logotype and with a colour scheme for roll out on signage and associated promotional material throughout the hotel.

“We are very happy with rhc’s interpretation of both elements of the brief. After creating a stylised logo they then produced a rich Middle Eastern style mailer and gained the awareness required.”

Scott Griffin
Starwood Hotels Marketing Executive

A novel and well-received three-dimensional pop-up, designed to promote eight drink mixers during the festive season, designed to tip and pour as the recipient opens the piece.

“The creative solution to an ambitious brief was very well executed… congratulations.”

Liam Roche
Sales & Marketing Manager