rhc visual strategy

The pre-mix category is a new and rapidly expanding market in Russia. Gordon’s & Tonic (ready to drink) in a can has been developed to be an appealing and accessible entry point for young adult consumers.

“rhc’s design has been credited with successfully reflecting Gordon’s brand values and visual identity, while projecting a modern, invigorating theme through distinctive and powerful design.”

Jane Ewing
Marketing Manager

A versatile cream, packaged in an innovative resealable pot that opens from either end – squeezable, pourable or spoonable for portion control.

“Again, rhc have managed to retain the integrity of the original concept through all the technical and production obstacles, combining strong branding with dairy credentials.”

Tom Wright
New Product Development Manager

To name and brand a ‘new generation’ of naturally light, semi-sparkling wines, specifically designed for people who enjoy wine but find traditional wines too high in alcoholic strength. Sovio is a ‘no-food’ easy-drinking aperitif intended for international release in pubs, wine bars and restaurants.

“We needed a strong, simple yet distinctive design, doing away with a traditional paper label and printing a more contemporary design, including the frosted glass finish directly onto the bottle. This proved difficult but very effective. Well done and cheers!”

Mark Beasley
Managing Director, DB Wines Ltd