rhc creative strategy – marketing agency hampshire

Having successfully created and launched three new sub brands (Center Parcs Original, SeaSpirit and FreeLife) it was neccessary to offer all three brands for one Center Parcs brochure. A staggeringly complex piece of literature to design, co-ordinate and print.

“A successful evolution of your original concept. Produced under incredible time pressures, it has been received with great enthusiasm. I would therefore like to pass on our thanks for an outstanding job.”

Michiel Illy
Director of Marketing, Center Parcs Europe

London’s most glamorous and exclusive private members club, built in 1776 for the notorious Countess of Home as a palace of entertainment, has become ‘The ace of clubs’ for stars and luminaries of film, media, business and the arts. Providing the ultimate escape for guests to meet, sleep, relax and indulge in sumptuous neo-classical surroundings.

“We wanted a design for the new brochure to appeal to our diverse and eclectic members. Buzzing with the pulsating rhythm of London. The creative photography, edgy copy and design really hit the spot.”

Lara Akka
Events and Marketing Manager, Home House

rhc won the tender to rationalise, design and produce the new 10th Anniversary edition of the British Defence Film Library catalogue: a publication that holds the complete list of all training media for the Royal Navy, British Army and the Royal Air Force, on behalf of the MOD.

“BDFL are extremely pleased with the product produced by rhc. We value their expert advice, from concept to design and print.

Their dedication and attention to detail helped to ultimately provide us with a quality product of which we are really proud.”

Robert Dungate
Library Manager, British Defence Film Library

‘Enjoy England’ was the first campaign to market England in a decade. The £4 million campaign included national TV and newspaper advertising, a dedicated website, direct mail and support literature. rhc developed a new, flexible ‘look and feel’ template for the brochure, driving the identity of the campaign.

“It’s important to get this right because the brochure is now – for chronological reasons – setting the ‘look and feel’ for both the website and the press ads. We have made great progress and I think you’ve done a great job in capturing my brief in a clean and logical way, so well done to you and the rest of your team at rhc.”

Vineet Lal
England Brand Manager, England Marketing, VisitBritain

Powertraveller design, develop and manufacturer an award winning range of portable chargers for the wide variety of digital devices carried by today’s travellers. Capable of charging everything from a mobile and iPod through to digital cameras and laptops, the range includes the powermonkey Classic – the portable charger of choice for hundreds of thousands of travellers the world over. The seven products in the range are currently sold in 15 countries and onboard 60 airlines around the world.

Having recently won the Queen’s Award for Enterprise in the Innovation category, Powertraveller briefed rhc to produce a new press pack come corporate folder that was ‘alive, inspiring and had a wow factor’.

“Our market is vast, from six-year-olds wanting to charge their Nintendos to the retired listening to audiobooks on an iPod. This ubiquitous folder has to present bespoke marketing collateral to both the trade and press alike. Producing it has really helped us focus on the brand message going forward and we are very happy with the result.”

Jane Harsham
Brand Manager, Powertraveller

A market leader in the Property, Transport, Infrastructure and Environment industry, WSP needed to find a publication partner who would deliver a vibrant and dynamic vehicle to communicate with their worldwide clients.

Having already invested 3 years establishing their external facing magazine ‘Solutions’, it was crucial that they not only reignited client interest but also continued respect and support for it from their 6300 global staff.

“After years delivering and trying to steadily improve this magazine, we were cynical that a new agency could really do it any better. The rhc team have quickly and creatively engaged our readers by delivering a vastly improved design and inspiring layout. By taking their recommended approach to content and layout we have attracted excellent attention and positive feedback.”

Trudy Warrender
Group Communications Manager

A quarterly magazine designed and produced by rhc to promote the use of TI technology in schools. Especially the Science, Technology, Engineering and Maths subjects. Nsight magazine is written by and for teachers using the TI-Nspire technology to improve teaching and learning. The magazine is also distributed at education conferences and exhibitions nationally and internationally.

“Most of our readers want clear navigation, simple layout and crisp easy to read typography. It sounds simple, we now it isn’t. But you’ve delivered… We are getting really positive feedback on the latest Nsight summer edition! One of our distributors would like to add it to his catalogue, which would be great exposure for us too”.

Andrea Forbes
Texas Instruments | Education Technology Division

After successful tender, InterContinental Hotels Group, who operate the Holiday Inn and Crowne Plaza hotel brands, awarded rhc visual strategy the project to market Christmas season events across 64 UK hotels.

This included the design, copy, artwork, print and delivery of 85,000 Christmas event brochures across both brands.

Brochure proof amendments and approvals were all coordinated online via rhc’s netsetgo system. This allowed different levels of secure access for rhc, hotel General Managers and IHG Head Office. Target timelines and comment history were also visible.

“Many thanks – The brochures and websites are superb. As discussed, this has been a 100% improvement on our previous experience and we have been delighted with feedback from all our hotels. We are confident that, despite the economic situation, IHG will make great efficiencies and maximise profit for the Christmas and New Year season.”

IHG Marketing Manager for UK&I

The 200 Bath Road brochure was designed to showcase Slough Estates’ flagship development in one of the Thames Valley’s premier office locations.

“With so much invested in this new office headquarters, in such a competitive market, it was essential that both the design and print communicated the quality and commitment to excellence that this development represents. We are delighted with the brochure. The concept, the photography, the copy and the execution were of the highest standard.”

Fraser Robinson
Marketing Manager, Development Division, Slough Estates

Working closely within the established ISS brand guidelines, rhc produced four sub brand identities within the ISS Transport Facility Services division, plus all associated brand photography required to represent each service sector. This was followed with the design and production of ISS Transport collateral, brochures, case studies, folders and presentation wallets.

Recognising the importance of coherent internal branded material, a comprehensive set of brand templates were produced to coordinate all in-house produced Transport Tender documentation, including Powerpoint presentation, InDesign and Word file templates, including all supporting brand specific typography, graphics, schematic diagrams, symbols and Tender presentation packs, consisting of Binders, Boxes and Cases.

“rhc created a relevant and fresh sub brand for the Transport division. Then followed this theme successfully through all other collateral including our tender documents. We have had some really good feedback”.

Brian Raven
Managing Director Transport at ISS Facilities Services Limited

Wendy Wu Tours is the UK’s leading independent specialist tour operator to China and a leading operator to Indochina and India. It appointed rhc to manage the design and marketing of all its brochures, that include separate multi-page sales brochures for their key markets of China, India and Indochina.

“Most of our customers are aged over 45. It is crucial that our brochures reflect the authentic and unique nature of our brand in a way that really inspires our customers and our travel trade partners. We were genuinely impressed with the customer and brand insight that rhc demonstrated, but what really turned us on was their creative vision for the brand, which will be manifested in some of our most stunning brochures yet.”

Manuel Mascarenhas
Managing Director of Wendy Wu Tours.