rhc visual strategy

Having successfully created and launched three new sub brands (Center Parcs Original, SeaSpirit and FreeLife) it was neccessary to offer all three brands for one Center Parcs brochure. A staggeringly complex piece of literature to design, co-ordinate and print.

“A successful evolution of your original concept. Produced under incredible time pressures, it has been received with great enthusiasm. I would therefore like to pass on our thanks for an outstanding job.”

Michiel Illy
Director of Marketing, Center Parcs Europe

Too many expect to win high-value tenders using in-house produced response templates.

For tenders worth winning, a modest budget for professional design and production make the difference to take you to the next stage.

We can edit and present information in a more logical, concise and attractive manner that shows you are taking them seriously.

”...by far the best presented response we saw.” British Airways.

“You did it on purpose – It wouldn’t fit on the shelf with the others!” Connells.

“It really fired up the sales team.” Alamo Rent A Car.

The owners of this private gallery are keen collectors of art, with an eye for the alternative. The brochure design therefore required an element of surprise and novelty, provoking a strong and memorable reaction, similar to the art it displays.

“rhc succeeded in encapsulating the ‘Art Legacy’ experience, essential to our brief, to evoke the emotions and inspire desire with discerning collectors.”

Jon Bowles
Director, Art Legacy

Every great picture tells a story… but much more in this case – the Kwik-Fit Fleet calendar sells off the page all year round! Even aspirational dream cars need consumables like tyres, batteries and exhausts. To subsidise the cost, each month was sponsored by a manufacturer or a division of Kwik-Fit… the solution proved so successful even Pirelli’s marketing team had one on their office wall.

“rhc found the perfect balance between sales and promotion – an item that promoted Kwik-Fit and its product offering and was constantly on display… how much would the equivalent have cost in advertising space?”

Nigel Davies
Kwik-Fit Fleet Sales Director

rhc won the tender to rationalise, design and produce the new 10th Anniversary edition of the British Defence Film Library catalogue: a publication that holds the complete list of all training media for the Royal Navy, British Army and the Royal Air Force, on behalf of the MOD.

“BDFL are extremely pleased with the product produced by rhc. We value their expert advice, from concept to design and print.

Their dedication and attention to detail helped to ultimately provide us with a quality product of which we are really proud.”

Robert Dungate
Library Manager, British Defence Film Library

‘Enjoy England’ was the first campaign to market England in a decade. The £4 million campaign included national TV and newspaper advertising, a dedicated website, direct mail and support literature. rhc developed a new, flexible ‘look and feel’ template for the brochure, driving the identity of the campaign.

“It’s important to get this right because the brochure is now – for chronological reasons – setting the ‘look and feel’ for both the website and the press ads. We have made great progress and I think you’ve done a great job in capturing my brief in a clean and logical way, so well done to you and the rest of your team at rhc.”

Vineet Lal
England Brand Manager, England Marketing, VisitBritain

Powertraveller design, develop and manufacturer an award winning range of portable chargers for the wide variety of digital devices carried by today’s travellers. Capable of charging everything from a mobile and iPod through to digital cameras and laptops, the range includes the powermonkey Classic – the portable charger of choice for hundreds of thousands of travellers the world over. The seven products in the range are currently sold in 15 countries and onboard 60 airlines around the world.

Having recently won the Queen’s Award for Enterprise in the Innovation category, Powertraveller briefed rhc to produce a new press pack come corporate folder that was ‘alive, inspiring and had a wow factor’.

“Our market is vast, from six-year-olds wanting to charge their Nintendos to the retired listening to audiobooks on an iPod. This ubiquitous folder has to present bespoke marketing collateral to both the trade and press alike. Producing it has really helped us focus on the brand message going forward and we are very happy with the result.”

Jane Harsham
Brand Manager, Powertraveller

A market leader in the Property, Transport, Infrastructure and Environment industry, WSP needed to find a publication partner who would deliver a vibrant and dynamic vehicle to communicate with their worldwide clients.

Having already invested 3 years establishing their external facing magazine ‘Solutions’, it was crucial that they not only reignited client interest but also continued respect and support for it from their 6300 global staff.

“After years delivering and trying to steadily improve this magazine, we were cynical that a new agency could really do it any better. The rhc team have quickly and creatively engaged our readers by delivering a vastly improved design and inspiring layout. By taking their recommended approach to content and layout we have attracted excellent attention and positive feedback.”

Trudy Warrender
Group Communications Manager

To design and produce a generic brochure for twelve UK hotels in the group, promoting events and generating new business over the festive period, including New Year. Targeting both leisure and corporate clients, with emphasis on the different food and beverage packages provided by each individual hotel, detailing menu plan options and cost per head for both events and accommodation.

“You have completed an exercise in planning and execution that demanded efficiency and tenacity, qualities your team demonstrated during the six-month period from concept to completion.”

David Curtis-Brignell
Director of Marketing EMEA

London’s most glamorous and exclusive private members club, built in 1776 for the notorious Countess of Home as a palace of entertainment, has become ‘The ace of clubs’ for stars and luminaries of film, media, business and the arts. Providing the ultimate escape for guests to meet, sleep, relax and indulge in sumptuous neo-classical surroundings.

“We wanted a design for the new brochure to appeal to our diverse and eclectic members. Buzzing with the pulsating rhythm of London. The creative photography, edgy copy and design really hit the spot.”

Lara Akka
Events and Marketing Manager, Home House

With over 90 centres in the UK and Ireland, supported by 400 mobile service workshops, Pirtek’s brand promise is hydraulic hose replacement – ETA 1hr. Following a brand audit, rhc rationalised all marketing collateral and produced new brand architecture and marketing campaigns for both the UK and European markets.

“The challenge faced was to create a marketing function centrally that could be easily and quickly translated at a local level. rhc created a highly professional yet simple brand structure which allowed every franchise to produce a tailored marketing approach for their business.”

Nigel Davies
Chief Executive Officer, Pirtek UK

As a subsidiary of British Airways, Chameleon offers specialist training and consultancy services, principally to the travel industry. A series of thought-provoking posters was commissioned for display in training centres, designed to reinforce Chameleon’s branding in an appropriate setting.

“With their understanding of our business, rhc were able to interpret the creative brief perfectly and to budget. The successful poster campaign has now been extended to training centres throughout Britain.”

Chameleon Marketing Manager

New Renault owners now receive this Accident Management kit containing everything needed to manage all the elements of a car accident, from recovery to repair. By offering this free added value service to customers, Renault enhance the brand, maintain customer loyalty and increase Bodyshop revenue.

“Having designed and produced the Accident Management Programme literature, rhc have also created a superb new Dealer Presentation Pack used to launch the initiative to the UK market. Like the programme proposition – ‘peace of mind’ comes as standard with rhc.”

Dharmesh Sethi
Manager for Body and Ixell, Renault UK

The 200 Bath Road brochure was designed to showcase Slough Estates’ flagship development in one of the Thames Valley’s premier office locations.

“With so much invested in this new office headquarters, in such a competitive market, it was essential that both the design and print communicated the quality and commitment to excellence that this development represents. We are delighted with the brochure. The concept, the photography, the copy and the execution were of the highest standard.”

Fraser Robinson
Marketing Manager, Development Division, Slough Estates