Kwik-Fit

Advertising campaign

Kwik-Fit have 650 Fast-Fit tyre and exhaust centres throughout the UK and are brand leaders across Europe. Having identified an additional revenue stream, rhc were commissioned to promote servicing, repairs and MOTs at 250 dedicated centres offering a competitive alternative to the dealer network. This was specifically aimed at Fleet operators via the trade press.

rhc produced marketing collateral for Kwik-Fit Fleet, which included: national press advertising, poster campaign, calendars, corporate brochures (in conjunction with major manufacturers) and “Duty of care” safety information.

As Europe’s number 1 ‘Fast-Fit’ brand leader we needed a strong campaign to communicate the added benefits we could now offer our trade customers. I was delighted with rhc’s hard hitting typographical approach – simple and effective with a strong standout and call to action.Mike Wise – Fleet Sales Director, Kwik-Fit Fleet.