With the introduction of a new transport specific division at the ISS Group, rhc were commissioned to develop the future Marketing Plan for the division. Starting with a strategic review and research programme to define the brand positioning and creative brief required to create relevant transport specific marketing communications material.
This was followed by a series of client interviews to collate relevant case studies to support the marcoms material for each Transport service sector: Sea, Air, Road and Rail.
Working closely within the established ISS brand guidelines, four sub brand identities were created within the ISS Transport Facility Services division, plus all associated brand photography required to represent each service sector. This was followed with the design and production of ISS Transport collateral, brochures, sase studies, website, folders and wallet.
rhc created a relevant and fresh sub brand for the Transport division. Then followed this theme successfully through all other collateral including our tender documents. We have had some really good feedback.Brian Raven – Managing Director, Transport at ISS Facilities Services Limited