SDL Language Technologies

Brand Communications & Content Marketing

SDL Language Technologies provides market-leading translation software solutions across the entire translation supply chain, including freelance translators, language service providers, corporate language departments and academic institutions.

It is the world leader in computer-aided translation (CAT) software, with over 200,000 product licenses, hundreds of server installations and billions of translated words through its innovative machine translation engine.

rhc were commissioned to create insightful, engaging and relevant branded content that illuminates translation productivity solutions and relevant information to SDL’s customers who are in the ‘research phase’ of the customer journey.

rhc conducted a diverse range of WebEx interviews with SDL users, global thought-leaders and translation experts, resulting in the writing and production of numerous case studies and eBooks on the benefits of translation productivity, including quality, accuracy, consistency and speed.

This content was enhanced further with the design and production of a diverse range of infographics and branded email campaigns designed to showcase SDL’s expertise via more powerful and engaging visual communication.

Customers need information. They need facts, advice and, sometimes, a bit of reassurance that they’re making the right decision. rhc are always finding compelling ways to connect SDL’s audience to our brand. They always do a great job. Sue Young – Marketing Director, SDL Language Technologies