After successful tender, InterContinental Hotels Group, who operate the Holiday Inn and Crowne Plaza hotel brands, awarded rhc the project to market Christmas season events across 64 UK hotels.
This included the design, copy, artwork, print and delivery of 85,000 Christmas event brochures across both hotel brands.
Brochure proof amendments and approvals were all coordinated online via rhc’s online proofing system. This allowed different levels of secure access for rhc, hotel General Managers and IHG Head Office. Target timelines and comment history were also visible.
Many thanks – The brochures and websites are superb. As discussed, this has been a 100% improvement on our experience last year and we have been delighted with feedback from all our hotels. We are confident that, despite the economic situation, IHG will make great efficiencies and maximise profit for the Christmas and New Year season.Tamara Straus, IHG Marketing Manager for UK&I – InterContinental Hotels Group