Direct mail (direct marketing) is about making direct contact with existing and potential customers to promote your products or services. Unlike media advertising, it enables you to target particular people with a personalised message.
Whether you’re focused on lead generation, introducing a new product or Customer Relationship Management, direct mail has a role to play in your marketing mix. Use it to send a letter, brochure, catalogue or even use it as part of your email marketing strategy.
Whereas it can be difficult to measure the effects of advertising, in contrast, direct mail is totally accountable. With any direct marketing campaign, you can calculate a break-even point – the number of sales you need to make to cover the cost of the marketing. In addition, you can work out the cost per response and the actual return on investment (ROI).
rhc has a direct marketing solution to suit any business or organisation that is serious about achieving results.