These bright and witty direct mail pieces were designed to be posted along with rent demands to all Shepherds Bush Housing Associate tenants. Promoting the virtues of outright ownership via a novel new ‘Staircase’ initiative. An idea developed to take advantage of the deflated property market.
With a tea bag stuck onto one card and the lollipop on another, the fun element really helped convey the message.
These were really effective. We had many residents comment on how different they were. They obviously had the desired effect as we have also seen an increase in enquiries regarding outright ownership.Natalie Duggan – Marketing Officer, Shepherds Bush Housing Group