After a successful tender, InterContinental Hotels Group, who operate the Holiday Inn and Crowne Plaza hotel brands, awarded rhc the project to market Christmas season events across 64 UK hotels.
rhc designed and built two bespoke content managed Christmas sites – including hotel finder and hotel specific pages with brochure downloads. Securely hosted by rhc, these websites are search engine optimised and supported by a comprehensive Google Pay-Per-Click Marketing campaign.
As a result of rhc’s efforts the Christmas websites generated an extra £2 million in bookings for the privileged Holiday Inn and Crowne Plaza hotels. The brand is enjoying increased visibility, with top 10 search engine rankings for all major Xmas related keywords and top 3 rankings for priority keywords. Sales are at an all-time high and the site continues to be further developed to build on the success.
Many thanks – The websites are superb. We are confident that, despite the economic situation, IHG will make great efficiencies and maximise profit for the Christmas season.Tamara Straus, IHG Marketing Manager for UK&I – InterContinental Hotels Group