Situated adjacent to Winchester’s Great Hall and within easy walking distance of the City centre, The Royal Green Jackets (Rifles) Museum, opened in 1989, is one of the best regimental museums in the Country. It is also one of Winchester’s five military museums. Visited by thousands every year, the museum records, visually, graphically and entertainingly, the history of three of the finest and most famous regiments in the British Army. The highlight of the museum is the Waterloo diorama. It features a 25 square metre model of the battlefield with 30,000 model soldiers and horses, plus a 5 minute sound and light commentary describing what happened on 18 June 1815, the day of the battle.
rhc were commissioned to articulate the museums proposition and promote it consistently. To keep it fresh and relevant to the audience, while retaining all the existing brand equity, but building on the core strengths, to make the site more dynamic and memorable.
The finished website is built in a robust Content Management System enabling the Curator and staff to regularly update content. The site boasts Google map integration, responsive mobile friendly layouts and short introduction video.
The website is now producing a considerable increase in traffic volumes and the museum has seen a steady increase in visitor numbers.
Congratulations to all involved in the website, I have just had a quick look at the various sections, it loads quickly and is very user friendly. A great improvement. Well done to everyone involved. Brigadier G. de V. W. Hayes CBE