Clare Park is an independent retirement community for active elderly people seeking an independent lifestyle, in beautiful surroundings and a caring supportive environment.
Run as a not for profit charitable organisation, and located within open countryside on the Surrey & Hampshire border, Clare Park offers the comfort and facilities of a country house hotel for an all-inclusive price.
rhc were briefed to reflect this theme throughout the new on and offline marketing material. Aimed to appeal to both elderly residents and their younger families.
rhc created a clean and easy to navigate design for the new responsive (mobile friendly) website. Built on a robust CMS platform, to enable Clare Park staff to update the site from time to time. A short video was also produced and edited by rhc to feature on the website.
A selection of marketing activity including local press advertising, outdoor media and direct mail also complement the annual marketing strategy.