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Direct mail v email
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Direct Mail

10 reasons why you should consider direct mail

December 3, 2018 0 Comments

GDPR has made it quite difficult to gain consent and what about the fact that 95% of all emails are never read? We’re not saying scrap email marketing, but here are ten reasons why you should consider adding direct mail into the mix.

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Marketing strategy

Psychology of colour

November 26, 2018 0 Comments

What does the colour of a company logo tell us about it? More than you think. That’s why banks are going off blue, why Cadbury is possessive about purple and why, for business both old and new, orange is the happening hue. The human eye can discern over three million nuances of colour. People often register […]

emailing checklist
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Email marketing

Email evaluation checklist

November 26, 2018 0 Comments

We are regularly asked to design and produce engaging email campaigns for our clients and we are often asked ‘what makes a compelling and effective email campaign’? So in an attempt to answer that question we have put together a comprehensive email evaluation checklist.

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Guides

The difference between Vector and Bitmap graphics

November 26, 2018 0 Comments

Ever wondered what a vector graphic is. Well, this little handy guide should help explain all.

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Email marketing

Email marketing is changing – the rise of mobile

November 26, 2018 0 Comments

Smartphones can no longer be ignored by email marketers. With the increasing use of these devices to view emails, it’s imperative that companies adapt responsive email design into their marketing strategy.