Brand audits can help find out where your brand currently stands. Has it shifted since inception and if so does it still represent the core ethos of the company, the positioning, the culture and the brand values?
Are the brand communications speaking in the same language and with a consistent tone at all touch points? Is the proposition still relevant and engaging with the market?
Are you what you think you are? The brand audit gives you a chance to step back and benchmark against all the criteria that matter.
Could things be done better, both internally and externally? Could a brand audit help improve the situation and close gaps?