Your skills of interpretation and creative vision have articulated our thoughts with remarkable clarity, remaining loyal to our original concept and encapsulating the true essence of the Center Parcs brand. A fabulous piece of brand communication you should be proud of.
Center Parcs Europe
Center Parcs Europe
New master brand and sub-brands created for UK and Europe
The rebranding has gone down really well and everyone is so pleased with it. I love it and think it now gives us a fresh modern image.
Worlds End Studios
Worlds End Studios, Chelsea
New brand identity rolled out across all touch points online and off
I was really pleased with the brand architecture and support tender collateral, especially the credentials presentation (PowerPoint), capability brochures, case studies, presentation Folders and Wallets. It’s exactly what I was after.
Design of new brand architecture to include four transport sectors – Air, Rail, Road and Marine for new ISS division
You really have done wonders with the rebranding of the restaurant. All the team here and more importantly our customers seem to love it. I’ve personally had very positive responses to the new menus. It just elevates us to another level. Great work… Bien joué!
Millennium & Copthorne Hotels
Olives Restaurant, Kensington
New brand ID and support collateral for contemporary London restaurant
Your brand says a lot about who you are and how people will perceive you.
You never get a second chance to make a first impression, whether it’s with your website, advertising or brochure, make this impression a good one and keep one step ahead of your competition.
Building and developing brands
Everybody has a unique personality, every business, however small, has a brand. It is a set of perceptions in the mind of your customers (and your staff) that determines how they feel about you. These include your core values, what you do and how you do it and the tangible and emotional benefits of your offer.
Your brand is embodied in the design of your products and services, your staff behaviour, what you say about yourself and in how your brand communication looks.
At rhc we work with organisations to build and develop relevant brands that successfully engage with their market.
Corporate identity & brand guidelines
Most people recognise, if only intuitively, that every organisation is unique. But an organisation only really has a strong identity when people recognise and value its uniqueness.
It’s one thing to create a corporate identity, but another to implement a brand vision. It has to be effectively managed and communicated, not only outside the organisation, but to everyone inside it. Making the brand guideline a very important element of the programme.
Creative branding agency
Whether you’re looking for a new brand, rebrand or an identity refresh, we’ll work with you to create and present the story of your business and the benefits you deliver to your customers. From corporate to start-up, B2B or B2C, we know that a brand is more than just a logo – it’s the strategy, tone of voice, visual style and personality of your business.
As Europe’s number 1 “Fast-Fit” brand leader we needed a strong campaign to communicate the added benefits we could now offer our trade customers. I was delighted with rhc’s hard-hitting typographical approach – simple and effective with a strong standout and call to action.
National advertising campaign including trade press, direct mail and posters
Millennium Hotels and Resorts
Christmas events campaign for 24 hotels within the UK and Europe
National direct mail campaign in partnership with Homeserve to promote emergency plumbing cover
rhc have been assisting us for over 17 years, through re-branding, advertising, incentives and the introduction of new sales channels. Their brand and product knowledge reduces briefing time and they consistently produce focused work that keeps us ahead of our competitors.
Enterprise International Sales
Alamo Rent A Car
Creation of marketing communications and advertising for Alamo Rent A Car in the EMEA markets for over 17 years
Letting the world know who you are and what you do is crucial to your success.
From one-off initiatives to fully integrated campaigns, we can help you formulate and implement a marketing strategy to meet your business development objectives.
Creative advertising campaigns
In an increasingly fragmented media landscape, it’s more important than ever to target your advertising campaigns effectively, using the right kind of proposition and incentive. With consumers and decision makers operating both on and offline, your brand message should too.
Advertising campaigns that work
The measure of your advertising is its effectiveness. And effective advertising campaigns require research and planning. Only after we’ve listened to our clients and understood their objectives can we get tactical. We approach each advertising project from your targeted audience’s point of view, allowing us to clearly identify the value propositions, message themes, and action responses most likely to turn your ad spend into a profitable investment.
With years of experience in the design, development and delivery of adverts that speak directly to the target audience, we are ideally placed to offer your business a clear, direct and timeless message.
The Locum Market
Responsive website, explainer videos and email campaigns following the creation of new identity for Healthcare startup
325% increase in web traffic following a localised Pay Per Click campaign
Just what was needed, a truly engaging and inclusive piece of marketing communication. A month after the website went live, it is producing a considerable increase in enquiries. And everyone loves the new fresher look and feel you have created for Clare Park marketing collateral. And the PPC campaign has utilised the power of the internet to outperform our traditional press advertising.
Clare Park Private Retirement Residences
Clare Park Retirement Residences
Responsive website, video production and PPC campaign
rhc conducted a diverse range of WebEx interviews with SDL users, global thought-leaders and translation experts, resulting in the writing and production of numerous case studies and eBooks on the benefits of translation productivity. The content was enhanced further with the design and production of a diverse range of infographics and branded email campaigns
SDL Language Technologies
Creation of insightful engaging and relevant B2C content to promote translation productivity
Having created the new brand marketing material including mobile-friendly website, brochure, social media branding and advertising, rhc also developed the brand guidelines! Thank you – you cannot imagine how grateful I am to you and your team. Everything looks amazing.
Pedersen & Partners
Pedersen & Partners Executive Search
Brand reposition and strategic refresh prior to pushing into emerging markets. A mobile-friendly website, social media and advertising
rhc delivered a new site for our school, updating and modernising the design and site functionality. The communication throughout the project was excellent, and regular meetings made us feel involved at every stage.
Robert May’s School, Odiham
Robert May’s School
New fully responsive mobile friendly content managed website
Digital marketing is often referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’, and works on the assumption that your audience has access to the Internet! Its ability to reach vast numbers of potential consumers at one time is its major strength.
There are no limitations on the geographical reach it can have.
Your product or service can be promoted 24 hours a day, 7 days a week, across the whole world. But perhaps the biggest advantage is that digital marketing is data driven, so segmentation and targeting of defined audiences is possible and its effectiveness is easy to measure.
Digital marketing services:
Data-driven advertising, email marketing, search marketing, web UI design, development, E-commerce websites,
Search Engine Optimisation and content marketing.
- Email marketing
Whether at work or home, almost everyone is using email.
We create and build amazing responsive HTML emails. Our online system enables our customers to send their very own branded emails. It even tells them how many people opened and clicked on an email once sent.
The power of email marketing
E-marketing is one of the most powerful and direct ways to connect with your customers and should always be part of your marketing mix.
E-marketing is significantly more economical and faster than traditional mailing and provides instant feedback, measuring how many of your e-shots were delivered and opened to how many times your links were clicked.
Email marketing system
At rhc we offer a flexible and reliable web-based solution for creating and sending your own email communications. Our system allows clients to create and send branded email campaigns, automatically update their mailing lists and view real time analytics of sent campaigns.
We set up the email marketing system to your requirements, with templated emails ready to load with your content and distribute at any time. For economy and control, some clients prefer to manage mailing themselves via the secure Content Management System. If required, we can run campaigns for you, minimising the stress of writing and designing your own mailing.
We can even integrate our email marketing system with your website, allowing people to subscribe to emails via your own website.
- Web design & SEO
Your website needs to represent all that is good about your business.
Once people find your site, we’ll make sure they take action. Just having a presence isn’t enough, we’ll make sure your site is easy to find, navigate and has clear calls to action.
Building better websites
A website that looks nice isn’t enough. Of course, design is important. But so are visibility, user experience, content and compatibility. Websites need to be easy to use. They need to cater for visitors with different needs and goals. They need to work with the latest technology. And ultimately, they need to drive sales.
Content Management Systems
Our friendly creative team utilise the latest technology and trends to enable organisations to compete and succeed online. Our Content Management System (CMS) lets you easily manage and update your websites content without limiting creativity or design. That means you own your website, not us.
Mobile friendly web design
The use of mobile and tablet devices to access the internet has soared in recent years, meaning that your website must function and perform on mobile devices.
Drive relevant traffic
Of course the site is just the start. As an integrated digital creative agency we’re able to develop solid strategies and compelling communications to drive relevant traffic to your website. We’ll track and analyse visitor behaviour to ensure we’re maximising your online presence.
- Online video
Video is a must
Having video on your website is more important than ever. The internet has now become a truly multimedia space where you must have a presence.
On average over 50% of people will leave a website within 8 seconds. They leave because static words and pictures are no longer enough to hold their attention. Customers now expect to see video when they interact with your brand online. A silent website is perceived as dull and outdated and could potentially loose you customers.
Effective use of video can place you at a massive advantage over your competitors. Instead of a faceless business, you become someone with a personality and a voice.
Do it right
However, it’s not enough just to have video. Your video must be filmed professionally. Cheaply shot footage, or homemade video shot on a smart phone could cast your business in an unprofessional light and do you more harm than good.
Instead you need a professional, using high definition cameras and professional lighting and sound equipment. When you turn your website into a video experience not only do you win more business, but you are perceived as an expert in your field.
rhc can create high-end, cutting-edge videos for your company, without the high costs of a production studio. We have a small team of professionals that have all the latest digital equipment to produce a truly stunning production. We can even write compelling scripts and provide professional presenters or voiceover artists if required.
Millennium Hotels and Resorts
Food and beverage events promotions for 18 hotels
We wanted a design for the new brochure to appeal to our diverse and eclectic members. Buzzing with the pulsating rhythm of London. The creative photography, edgy copy and design really hit the spot.
Home House – Luxury Private Members Club
Private members club brochure designed to reflect the opulent London venue
rhc have done a fantastic job of rolling out the new identity across all marketing communications, including a new 88-page product brochure, sales collateral, exhibition display and digital marketing.
A new range of marcoms for global brand working across 50 plus countries
Battersea Place is a unique concept which needs extremely careful positioning. We were looking for an agency who understood today’s complex and sophisticated ageing population and who also had the marketing and creative skills to plan, create and deliver an exceptional campaign. We are delighted with the insight and creativity that rhc has brought to Battersea Place.
Launch of new super exclusive London retirement living including brochures, direct marketing, site hoarding and press advertising
Marketing communication (Marcoms) is a fundamental and complex part of a company’s marketing efforts. Loosely defined, Marcoms can be described as all the messages and media you deploy to communicate with the market.
Marketing communication includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more.
- Brochure design
From brochures to leaflets, we can help you get the most out of your print.
We ensure all printed items communicate a clear and concise message that aids your sales process. With a vast experience of print design & management, you’ll be in safe hands with rhc.
Marketing communications that sell
As marketing departments become increasingly focused on digital media applications, marketing literature has to work harder to cement its place within a dedicated marketing budget. But don’t underestimate its effectiveness! If your target market is right and your message hits the spot, the results can be surprising.
Brochure design, sales literature and other collateral need an ability to engage and convey brand messages quickly. Your marketing collateral needs to be well written, beautifully crafted and printed to perfection.
The complete graphic design service
Design for print is a medium in which rhc excel and have many years of experience.
It might be the weight and texture of the paper, a special finish, foil or emboss – the crisp reproduction of beautiful photography combined with clean typographic layout. Whatever it is, there’s something about well designed and printed literature that makes a connection.
- Direct mail
Accurate data, a concise message, timed targeting and great creative will generate results that can be measured, making DM popular for both consumer and business promotions
We make sure the journey from concept to the doorstep goes smoothly. It’s all in the planning. Whether it’s a one-off or part of an integrated campaign, we’ve got it covered.
Target your marketing activity with direct mail
Direct mail (direct marketing) is about making direct contact with existing and potential customers to promote your products or services. Unlike media advertising, it enables you to target particular people with a personalised message.
Whether you’re focused on lead generation, introducing a new product or Customer Relationship Management, direct mail has a role to play in your marketing mix. Use it to send a letter, brochure, catalogue or even use it as part of your email marketing strategy.
Measure the results of direct marketing
Whereas it can be difficult to measure the effects of advertising, in contrast, direct mail is totally accountable. With any direct marketing campaign, you can calculate a break-even point – the number of sales you need to make to cover the cost of the marketing. In addition, you can work out the cost per response and the actual return on investment (ROI).
rhc has a direct marketing solution to suit any business or organisation that is serious about achieving results.