Planning

The role of planning at rhc is simple: to enable us to produce more relevant, distinctive and effective creative work and marketing campaigns.

To do this, our experienced planning team works with our clients to develop brand, creative and marketing strategies that are based upon a combination of analysis, insight and smart thinking.

In a competitive and dynamic business world, with more marketing messages than ever before, it is not enough to rely upon assumptions and experience. Our approach ensures that brand communications are based upon expert interpretation of a solid evidence base.

Planning puts the voice of the customer to the fore. To do this, we aim to gain a better understanding of the attitudes, beliefs and behaviours of your customers (current and potential), within the context of your market and competitive environments.

Often, our starting point is to hold a marketing workshop with you and your team.  This enables us to identify the strengths and weaknesses of your current marketing approach and what further work is required.