Sorry, Zuckerberg, the numbers don’t lie. Email marketing still outperforms social media, and this is just one of the many areas where email reigns king. No matter how many tech developments we’ve seen, it appears you can’t keep a good dog down. So why, with so many options available, do marketers repeatedly turn to email campaigns to […]
We are regularly asked to design and produce engaging email campaigns for our clients and we are often asked ‘what makes a compelling and effective email campaign’? So in an attempt to answer that question we have put together a comprehensive email evaluation checklist.
Smartphones can no longer be ignored by email marketers. With the increasing use of these devices to view emails, it’s imperative that companies adapt responsive email design into their marketing strategy.