Email marketing is changing – the rise of mobile
Smartphones can no longer be ignored by email marketers. With the increasing use of these devices to view emails, it’s imperative that companies adapt responsive email design into their marketing strategy.
In the ever-evolving world of digital communication, the importance of designing emails for mobile devices cannot be overstated. With a significant and steadily increasing number of users accessing emails through their smartphones, the landscape of email marketing is undergoing a pivotal transformation. Mobile devices are no longer just an alternative means to view emails; they have become a primary channel.
This shift demands a critical reevaluation of email design strategies. Responsive email design, which ensures that emails are easily readable and aesthetically pleasing on any device, is no longer a luxury but a necessity. By embracing mobile-friendly email designs, businesses can ensure higher engagement rates, improved user experiences, and, ultimately, a stronger connection with their audience. In a world where the majority of your audience is reading your message on the go, failing to optimise for mobile can mean missing out on a vast opportunity to connect and engage.
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Facts To Tweet:
- Open rates for email on smartphones have risen over 48% in the past two years.
Tweet - Only 2% of companies have an advanced mobile email marketing strategy.
Tweet - 79% of consumers use mobile devices to check their email
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Richard is responsible for the creative direction of all our clients’ work at rhc, from strategy and concept development to the meticulous attention to detail and craft skills that ensure that every concept is executed to the highest possible standard. He has over 26 years of experience in the Design, Brand and Communications business as a creative consultant and creative director.