Making It Click: 8 Key Benefits of PPC Advertising
With a limited marketing budget, you want to know that the marketing you’re investing in is working effectively. It’s important that the dollars you’re spending go towards building brand awareness, capturing organic leads for your sales funnels, and fostering return customers. That’s where PPC advertising comes in.
Read on to learn the 8 key benefits of PPC advertising and why it’s invaluable for your advertising strategy!
What is PPC Advertising?
PPC stands for pay-per-click. It refers to the online advertising model where you pay for each time a user clicks on one of your ads. Although there are different kinds of PPC ads, the most common type are paid search ads.
You’re probably familiar with this kind of advertising without even knowing it. They’re the ads you commonly see above the organic search results on Google’s search pages.
By choosing the right keywords that are relevant to your business and your ad, people will search for that keyword and your ad will show up on the search engine results page (SERP).
Benefits of PPC Advertising
The benefits of advertising with Google are numerous. It all comes down to reaching your target audience in as direct a way as possible.
1. Fast Results
PPC advertising is one of the most immediate ways to have your business seen by your target audience. By utilising the right keywords, copy, and calls to action, you can see results in as little as a few hours.
Although SEO and email marketing are just as important, they act as long term strategies for your marketing plan, and it can be years till you see a steady ROI.
2. Easy Tracking
If you’re new to PPC advertising, you need to be able to know if your ads and keywords are effective in bringing in new leads. One of the largest benefits of PPC advertising is just how easy it is to track your campaigns.
Through Google Ads and Google Analytics, you can track specific metrics such as how many people are viewing your campaign to their path through your website after they click on it.
This bird’s eye view of your campaign makes it easy to tweak your marketing strategy for the most effective results.
3. Full Control
Tweaking your marketing strategy is a breeze with PPC advertising, as your ability to customise your campaign is vast. Not only can you target niche subsections of your audience, you also have control over how much you want to spend a day.
Your budget and campaign customisations can all be changed while the ad is still live, and these optimisations ensure that your dollars are being spent in the most effective way
4. Paying Per Click
With the cost per impression (CPM) model, you’re paying for exposure rather than for direct action. CPM marketing charges you for the number of people who see your ad, so you have to put far more time and energy into the ad’s design and copy to ensure they click.
PPC marketing only charges you when your audience makes the direct action of clicking on your ad to view your website or landing page, so you know that each pound you spend is worth the cost. With this in mind, you’re able to focus more on optimising your landing page and end-of-funnel content.
5. Recovering Connections through remarketing
Lost leads happen with any kind of marketing strategy; someone clicks on your ad, views your website, but then leave without any other action. PPC advertising makes recovering these lost leads possible.
Through remarketing ads, you’re able to retarget these lost leads, heightening the chance that they’ll return to your website, engage, and become a new customer.
6. Increased Traffic
PPC marketing is capable of giving you first-page exposure for your targeted keywords in less than a day if your budget is high enough. SEO, social media, and email marketing takes significantly longer in comparison and requires you to dedicate time and energy to these strategies for the long haul.
Besides building brand awareness and engaging potential customers, you can also target based on where your audience is in the buying process. With the right keywords, instead of targeting customers who are in the research phase, you can focus on people who are ready to make a purchase or final decision.
7. Weathering SEO Changes
The Google algorithm is something that SEO professionals constantly struggle against. With constant updates, secrecy about factors that carry the most weight, and the endless ways for your website to be penalised, it can be frustrating.
PPC advertising isn’t nearly as changeable or disruptive; it’s more of a numbers game with the money you’re spending and ROI. No matter what changes Google makes to its algorithm, you can be certain that your ads will continue to operate they way they normally do.
8. Aiding SEO
Although SEO and PPC advertising are two different beasts, PPC advertising can still help you build your SEO strategy. Through identifying niche keywords that apply to your target audience but don’t break the bank, you can utilise these keywords within the copy of your website.
Efficient Marketing for Your Business
As you can see, PPC advertising is still relevant today and provides the most immediate results for your ad spend. By doing your keyword research, determining your marketing budget, and targeting niche audiences that relate to your business, you can see drastic ROI that’s just not possible with SEO or social media.
Interested in investing in effective, results-driven marketing for your business? Contact rhc creative strategy today to discuss your marketing objectives!