What does the colour of a company logo tell us about it? More than you think. That’s why banks are going off blue, why Cadbury is possessive about purple and why, for business both old and new, orange is the happening hue. The human eye can discern over three million nuances of colour. People often register […]
We are regularly asked to design and produce engaging email campaigns for our clients and we are often asked ‘what makes a compelling and effective email campaign’? So in an attempt to answer that question we have put together a comprehensive email evaluation checklist.
Smartphones can no longer be ignored by email marketers. With the increasing use of these devices to view emails, it’s imperative that companies adapt responsive email design into their marketing strategy.
This is the classic – exhaustive – compendium of do’s and don’ts for producing better marketing materials. We all know that successful ads – or any promotional message, for that matter – rarely result from a blinding stroke of genius. More likely, they are the accumulation of many small points of detail, the designer’s experience of what […]
For web design in Hampshire, call rhc creative strategy. We live and breathe responsive websites, web applications and e-commerce platforms that deliver real results for your business.