Building Your Brand: 10 Essential Branding Tips
Are you in need of some branding tips for your business?
In today’s day and age, a business is only as good as its brand. After all, your brand is what sets your business apart from others and allows it to become memorable.
If you’re looking to build your brand and better your business, you’re going to want to read this. We’re uncovering ten essential branding tips that are bound to take your business to the next level.
1. Corporate Identity
First and foremost, you’re going to want to begin with a logo.
Let’s consider that your corporate identity is essentially the face of your business. Your clients are going to make assumptions about your company based purely off of your logo.
If your logo is unfashionable and outdated, your clients are going to assume that your business is no longer relevant. If your logo is fresh and modern, your clients are going to assume that your business is current and flourishing.
This is one of the most simple, yet effective changes that any business can make to their brand. The best practice is to opt for a logo that is both simple and contemporary. The goal is to create a logo that your clientele is going to recognise and remember.
2. Create Branded Videos
It’s safe to say that video marketing has never been more relevant than it is today.
With the help of social platforms such as Facebook and Instagram, businesses today are relying on video content to connect with their audience.
Not only is video a relatively quick and simple means of publishing content, but it’s also incredibly easy to share. In fact, videos shared online are known to generate 1200 more shares than photo and text combined.
Fortunately, filming quality video doesn’t have to be so costly or time-consuming. With the addition of a speaker and a tripod, any business can begin filming and uploading video content today.
Unsure where to start? Try filming a behind-the-scenes office tour or a meet-and-greet with your team. Take a look at some of our video examples.
3. Elevate Your Social Media Strategy
Having an established social media presence is essential for any business currently in operation.
Be it Facebook, Instagram or Twitter, it’s essential to stay active on your various social platforms. This is especially the case for brand new businesses that are looking to establish themselves and spread their brand.
If you don’t have the time to nurture your social accounts, consider outsourcing this job to professionals.
4. Pay Attention to Your Packaging
If you sell a physical product, your packaging design must be attractive and memorable for your clients. The goal is to have your clients recognise your products based solely on the packaging.
You also want your brand to be reflected in your packaging. For example, if you’re an eco-conscious designer, you may want to consider making your packaging recyclable. The idea is to have your branding and your packaging co-exist happily together.
Even if you’re not selling a physical product, you’re still going to encounter some form of packaging with your business. This may be anything from cards being sent to clients as well as letters.
5. Strive for Cohesiveness
One of the most simple yet important aspects of creating a brand is to ensure cohesiveness.
Once you have created your brand, it’s essential to ensure that your brand is reflecting your business on all fronts. This includes anything from your social media and email marketing to your headshots and your content.
In the eyes of the consumer, it’s important to see a business that is the same on all levels. This is going to make your brand more memorable and allow consumers to better connect with your business.
6. Offer Something Unique
When you’re humming and hawing over your brand, remember to create something that is truly unique for your clientele.
In today’s world, there’s such a large abundance of brands that are competing for the attention of their audience. This is why it’s vital to create a brand that is going to stand out from the competition.
Ask yourself -what is your brand going to do that no other brand is doing right now? How are you going to differentiate yourself from your competition and ensure that you’re on top?
7. Stay True to Yourself
When you’re in the initial stages of creating your brand, the best piece of advice a business can receive is to stay true to yourself.
The truth is consumers, love authenticity. In fact, 80 percent of consumers report that authenticity is the most important factor in deciding to “follow’ a brand. This sense of authenticity allows consumers to feel more connected to your business without having to get to know the team personally.
Do your best to keep your brand in line with your interests and your personality. This is what’s going to make your brand appear the most authentic and original to your clientele.
Ask yourself what matters the most to yourself and your business. If your business model is all about having fun and living life to the fullest, you’re going to want to ensure this is reflected in your brand.
8. Align Your Business with a Greater Good
One of the best decisions that you can make for your branding is to align your company with a charitable foundation.
From the perspective of a consumer, a business that contributes to charity is always going to win against their competition. When a consumer is aware that a portion of their money is being donated, this can help to justify a purchase or sway a decision.
The idea is to choose a charity foundation that resonates with both yourself and your brand. From here, you can incorporate that charity into your branding actions.
9. Personalise Your Headshots
These days, headshots are no longer grave photos that follow a strict business model. It’s safe to say that the headshot business is now incorporating an edge that is more personal and more creative.
That being said, don’t be afraid to reflect your brand in your headshots and your company photos. Allow the location of your photos, your props, and your wardrobe to reflect your brand.
This is going to ensure that your photos are personalised and remain authentic with your brand.
10. Outsource Your Design Work
If you’re serious about creating the best brand possible, it’s may be worthwhile to outsource your design work.
In doing so, a professional will help you to create a brand, imagery and a logo that represents your business. Hiring a professional will ensure that your work appears professional and that you’re not cutting any necessary corners.
While there’s no doubt this is an investment, it is often a one-time procedure.
The Best Branding Tips for Your Business
For any business today, it’s essential to have a top-notch brand that speaks to your clientele.
If you feel that your business could benefit from a rebranding, allow these tips to guide you. From remaining authentic and creating video content to redesigning a logo and outsourcing your design work, these branding tips are sure to help take your business to the next level.
Could your business could benefit from a hand in the marketing department? Contact us to see how we can help your business today!