The Importance of Video Marketing: 7 Reasons Your Business Needs Video

January 15, 2019 By 0 Comments

Is your marketing as effective as it can be? Today, you can’t realise your full marketing potential without video marketing.

With incredible ROI, scalable infrastructure, proven results, and the potential to go viral, video marketing is one of the strongest tools in your marketing arsenal. Here are the 7 reasons your business needs video marketing now.

1. Increased Conversion Rate

The main selling point of video marketing is its potential to boost your conversion rate. Numbers don’t lie, and video marketing delivers powerful results. Surveys prove that Facebook video posts generate 135% more traffic than image posts.

Similarly, videos can increase product sales by 80%, and customers are much more likely to commit to a purchase after watching a relevant video. With more and more people using high-speed internet from billions of devices, the viability of video will only grow.

The higher conversion rates from video marketing may be the deciding factor when it comes to overcoming rival companies in today’s competitive digital markets.

2. Branding

Video marketing is a powerful tool to increase your brand visibility. Your brand is the face of your company. Professional videos will help build personality and trust for your brand.

Videos are a great way to connect with your audience and encourage new visitors to trust your brand. Through videos, you can showcase new products and attract a broad demographic.

More than half of all internet users watch at least one video on a daily basis. This gives you the opportunity to reach millions of people with a single video. With every video you upload, your reach expands and your branding becomes more effective.

3. Marketing Synergy

Video marketing works synergistically with almost every other marketing methodology. Creative marketing methods combine video marketing with email campaigns, online ads, and even offline marketing.

In fact, marketers today place video marketing in the core of many campaigns. You can accompany articles with a video, share product reviews on videos, and build customer trust and branding as we have seen earlier.

4. Search Engine Optimization

Search engines today rank websites with video content higher than their text-only equivalents. With Youtube being the second largest search engine machine after Google, billions of videos are searched on a daily basis.

Video descriptions are an ideal ground for strategic keyword placement. The more videos you have, the better your SEO campaigns will perform without having to actively invest money in online ads.

Videos also make users stay longer on your site. This is a major signal to search engines that your site has valuable content.

5. Social Media and Mobile Friendliness

Social media like Facebook encourage video sharing. This gives your video marketing campaigns the potential to become viral and reach millions with you just paying the cost of video creation.

You can share each marketing campaign video on social media with links leading back to your website. This synergy boosts traffic and increases your social media exposure.

With the rise of smartphones, video and mobile have become inseparable. Today’s users create their own video content, but they also share videos they find useful, interesting, or funny. Instagram allows users to upload 60-second videos through business accounts.

Users who access social media from mobile devices represent a vast audience for your video marketing. Since more and more people access the internet from smartphones, this audience will keep growing.

6. Build Trust

Compared to other branding approaches, a video is perhaps the most immediate and powerful tool to build trust. Investing in trust means investing in the long-term growth of your business.

In today’s competitive markets, users will research online reviews and product videos before committing to a purchase. By building trust through video marketing, you have the power to convert one-time buyers into repeat customer on your e-commerce platform.

Even though Amazon is now the most valuable company in the world, there is still stigma and fear surrounding online sales. This is where informational videos about your offerings can make a big difference when shaping customer opinion. By building customer trust, you can tap into new demographics who wouldn’t consider making an online purchase otherwise.

7. Return on Investment (ROI)

Video marketing may represent a significant investment, but it does yield remarkable returns. While you can do email marketing with virtually zero budget, you will need to spend a portion of your marketing budget on video creation if you want to launch a video marketing campaign.

However, this is money well spent, as compared to other digital marketing approaches, video marketing is scalable and provides a number of extra benefits as we have seen above. Video marketing will enhance every other marketing effort, will boost your SEO performance, will build trust, and will allow you to reach a broader audience.

Finally, if you are still on the fence about video marketing, consider that your competitors might be already doing it. In today’s ultra-competitive markets, you may not be able to afford to give your competitors a direct advantage to all their marketing efforts. If you are not doing video marketing, your competitors will!

Employing Video Marketing to Facilitate Growth

Now that you know the power of video marketing, it is time to take your online marketing to the next level. Here at RHC, we specialise in cutting edge marketing communication with a focus on innovation and efficiency.

Our top priority is your bottom line, so contact us today to discuss your marketing goals and find out how we can help you achieve them.