9 Innovative Marketing Ideas to Help Your Business Soar in 2022
January 1st is upon us again and it’s the time of year many people start to think of turning over a new leaf.
Revamping a rather tired marketing strategy could be just the start of 2022 your business needs. Innovative marketing ideas could take you from an also-ran to the top of the podium.
Read on for our 9 innovative marketing ideas to make 2022 your best year yet.
1. Organic YouTube Video Content
Want to do something people will really remember? Put together something crazy and put it on YouTube. It needs to be something people can’t help but share yet still have your business’s message front and centre.
It’s a chance to get creative, to show a young and fun side to your company, and to reach a mass audience. Tap into something that’s trending now, or will hit home with your target demographic.
The more eccentric the better – if your brand can take it. Make sure there’s a clear link to your site and the hits should start rolling in.
2. Interact on Social Media
Twitter and co are not just great places to promote your company, they’re your chance to interact with your biggest asset – your customers.
Companies that respond to mentions of their company – good and bad – on social media go a long way to showing they care, and building goodwill. Your customers’ followers will notice – and they’ll become your brand ambassadors. Be honest and transparent at all times.
Set up a clear strategy as the implications of getting this wrong pretty much go without saying. Set up ‘guiding principles’ for your customer interaction team, rather than generic repetitive responses – customers will soon bore of those. Keep it light and upbeat and you’ll generate positive conversation in no time. Just keep at it!
3. Show Your Product in a New Light
If you highlight the same old features of your product or service, you’ll get the same old response.
However, is there a new angle that you can take on your product or service? Is there a wacky function or benefit that you can demonstrate that nobody has ever thought of before?
Can you make a video of it? Even better, can you get one or more of your customers involved? Filming real customers talk about your product or service is more relatable than anything you can come up with yourself.
A competition for user-generated content can be a great way to interact with your existing customers and attract new ones into the fold.
4. Communicate in a Relatable Way
Businesses are trying to reach different demographics. You need to know your target market well and how they want to be communicated with.
This might mean having a flexible marketing approach depending on the product you’re selling. Over 50s life insurance should not be marketed in the same way as backpacker insurance. Direct mail may work for one, where Instagram works better for the other.
Don’t pigeonhole your customers or your marketing strategy. Intelligent, flexible approaches are the ones that reach the customers you’re aiming for.
5. Nail Your Search Engine Optimisation (SEO)
When someone says, ‘What was the name of that pop we all used to drink when we were kids?’ what’s the first thing everyone does?
Unless you’re living in a retreat, you reach for your phone and Google it. You need some serious content to ensure that you’re anticipating those moments and have your website ram-packed with what they’re looking for.
SEO services can help you to develop innovative marketing ideas around content creation into targeted articles for your website. They can also help you to move your site up the Google rankings.
6. Maximise Customer Analytics
If you’ve been trading for a while, you’ve probably got access to tons of really useful data about your customers – you just might not realise it yet.
Analysing your customers, what they buy, how often they buy it, their demographics etc is a great way to gain an insight into how successful your current marketing strategy is, and what tweaks you need to make.
Innovative marketing ideas need to be based on solid facts – analytics give you the platform to build on.
7. Reach Customers with Chatbots
Chances are, you don’t have a team of employees working 24/7, perpetually up for a chat with your customers.
Invest in chatbot technology though, and you’ve got just that. They might sound like something out of Tomorrow’s World, but they’re here to stay and are actually more popular with customers than many ever thought they would be.
They bring an immediacy to your customer interaction that humans rarely can. That’s very satisfying for customers, who are often looking for basic information that the chatbot can easily handle. They can direct customers to your products and services, maximising your website’s potential.
8. Sponsor Something… Unusual
Your brand has a group of businesses it could partner with or sponsor that would seem a natural fit. But to break out of the mould and reach new customers, could it be time to try something radically different?
Amazon sponsoring Bake Off? Not the most natural fit in the world (given that their last two sponsors were baking powder and golden syrup) but they found a way and it’s paying off.
Whether you’re a small or medium sized business, could you take a leaf from their book and form an unlikely but successful partnership?
9. Go Behind the Scenes on IG
Instagram stories are a great way to interact with customers, and taking them behind the scenes will generate lots of interest.
People love to feel they’re venturing into somewhere hallowed, private – somewhere they shouldn’t be. Let them meet the staff, understand the process, but keep it snappy – long videos are a literal turn-off.
Innovative Marketing Ideas Will Help You Achieve Business Goals
Some marketing strategies are tried, tested and here to stay, but that doesn’t mean that other innovative marketing ideas can’t take your business to new heights in 2022.
Don’t be afraid to push the boundaries – even do something a little eccentric – if it gets your name out there and the conversation started.
Email is still a powerful medium for marketers – but it needs to be done right.
Click here for our guide to making it a powerhouse marketing tool.