Currently Browsing: Marketing strategy

Marketing ROI board members
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GuidesMarketing strategy

How to communicate marketing ROI to a non-marketing board

July 16, 2025 0 Comments

Clear communication of marketing Return on Investment (ROI) to a board without marketing backgrounds is critical for gaining support, demonstrating value, and securing future budgets…

Chatbot vs human interaction
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BrandingMarketing strategy

Human-led marketing in a tech-driven world

May 23, 2025 0 Comments

In a landscape dominated by automation, algorithms, and AI, there’s one constant that continues to drive brand loyalty and customer engagement: human connection. As technology accelerates, it’s tempting to hand over more and more of the marketing function to digital tools. However, successful brands know that while technology can scale your reach, it’s the human […]

Restaurant interior with customers
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Marketing strategy

How to increase restaurant sales: A business owner’s guide to effective marketing

December 6, 2023 0 Comments

As a restaurant owner, one of your primary goals is undoubtedly to increase restaurant sales. Here, we’ll share tried and tested strategies to boost your restaurant’s visibility and profitability. Learn how to increase sales…

Video Marketing
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Marketing strategy

The Importance of Video Marketing: 7 Reasons Your Business Needs Video

December 15, 2022 0 Comments

There are a lot of great ways to market your business, but video marketing may be one of the best. Here are 7 reasons your business needs video marketing now.

Marketing Ideas 2022
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Marketing strategy

9 Innovative Marketing Ideas to Help Your Business Soar in 2022

January 1, 2022 0 Comments

New year, new you. Or new professional you that is. Here are some innovative marketing ideas to help you keep your business at the top of the proverbial ladder.