How to Increase Brand Awareness: 7 Strategies to Try
Have you ever wondered how certain brands are able to pop up, out of nowhere, and go on to dominate marketplaces?
Studies have shown that people generally prefer doing business with high awareness brands. Of course, because they’re known, they tend to grow faster too, particularly when they’re startups or new on the scene.
If you run a business and would like to know how to increase brand awareness for your company, we can help. Let’s get started:
Sponsor social causes, local and community events
Look for good causes or popular events in your local area and become a sponsor. The good news is most event organisers are always looking for sponsorships. So, there should be more than enough events to sponsor.
Event sponsorship is super-effective at creating brand awareness and increasing your followership. In fact, 74 per cent of consumers are more likely to buy from you after an event sponsorship. Everyone loves a business that supports a good cause.
This is particularly effective if your business’ relevance is local. But, if you have a regional or national reach, you should get those events in the news. Press releases and even live coverage from media houses will do just fine.
And if you can’t afford that, maybe allow the organisers of these events to get the media coverage, and piggyback off of it. Many of them already do. But if you’ll be organising those events yourself, then you should get as much mileage out of it as possible.
More ads across relevant channels
How much advertising are you doing? If you’re not getting the word out about your products and services, you should start immediately. Get your brand on the most effective marketing platforms for your business. This is how to increase brand awareness swiftly.
And while you’re at it, create retargeting and remarketing campaigns that will keep your brand front of mind. Setup and pay attention to your marketing channels, strategy, design, and production.
Make sure that your digital marketing strategies include both established and newly emerging trends. This alone can give you a tremendous edge over your competition.
To help you understand this, imagine how popular your brand would’ve been today if you’d jumped on Instagram or YouTube earlier?
Consistently distribute branded promotional materials
Your business name should be on any and everything related to you. If you’re sponsoring an event, brand your shirts, pens, shorts, stands, cars… everything.
Every promotional material that can be branded, put your label on them. If these are to be given out, even better. The more free branded items you can give out, the better. These will go on to promote your business everywhere else.
Use influencers to display and talk about your products and/or services. They can even wear or use some of those branded materials or display them prominently so their audience can see them.
And while they’re at it, have them talk about your brand. Take advantage of social media, particularly image-based platforms like Instagram.
Also, deploy paid search campaigns and have referral programs that reward people for sending customers or leads your way. DropBox, for instance, grew so rapidly, thanks in part to its referral program.
Take advantage of traditional print
Banners, flyers, stickers, and billboards… all these still work effectively. While it may be hard to directly track their ROI, they do wonders for your brand awareness.
People say traditional print is dead, but that’s just propaganda. It still works well if you complement it with digital marketing and embrace it as part of your marketing mix.
If you’re looking for how to increase brand awareness really quickly, this is the way to go. You can have flyers and stickers ready to go in a few hours. That’s how quick it is.
Of course, print can be expensive, but the returns are long-lasting. You’ll enjoy significant ROI, more traffic, new customers and business popularity.
Deploy vehicle advertising
This works very well and gets people looking up your business. To make it even more interesting, use catchy images and colours, powerful texts, and compelling offers on the car wrap.
Do this for as many vehicles as possible. See if you can create an incentive for other car owners/taxi drivers to have their vehicles wrapped with your brand for a certain length of time.
Repeat exposure is important seeing as the average person needs to see your brand at least 5 times before they recognise it.
Create engaging video content
You’re losing a ton of business if you’re not using videos frequently. Videos are a huge tool in your brand awareness arsenal.
Most people would rather watch a video of your product or service in action than read some boring text about it. Video marketing can change your business and drive incredible brand loyalty.
Also, educational and entertaining content help grow brand awareness and loyalty among customers.
Selling all the time with your videos and other content is a surefire way to lose a lot of customers. In fact, 45 per cent of customers will unfollow a brand if all they do is sell. No one likes being sold to all the time. Smart businesses pepper their marketing with information. You should do the same.
If you don’t know how to come up with content, ask yourself what you can do to make your customer’s lives easier. That should give you a ton of ideas to work with.
Is that all on how to increase brand awareness?
Not really, but these should get you started. Now that you have an idea on how to increase brand awareness, you shouldn’t have any problems getting more people to your business.
However, all effective brand awareness techniques require excellent marketing strategies and ideas. If you need some innovative marketing ideas to go with it, go read this article on rhc creative’s blog.